1. Who We Are

GrayTechGuide.com (“we,” “us,” or “our”) is an independent review website focused on AI tools and technology for seniors aged 65+. We are operated by David Mitchell and based in the United States.

If you have questions about this Privacy Policy, you can contact us at: graytechguide.com/contact

2. Information We Collect

Information you give us directly

• Email address — when you subscribe to our newsletter or download our free guides
• Name and email — when you contact us via our contact form
• Message content — when you send us a message through our contact form

Information collected automatically

• IP address — collected automatically by our hosting provider
• Browser type and version — to improve site compatibility
• Pages visited and time spent — via Google Analytics 4
• Referring website — to understand where our visitors come from
• Device type — desktop, tablet, or mobile

We do not collect sensitive information such as Social Security numbers, financial account information, or health records.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To send you our newsletter and free guides (only if you opted in)
• To respond to your contact form messages
• To analyze website traffic and improve our content
• To understand which articles and products are most helpful to our readers
• To comply with legal obligations

We never sell your personal information to third parties. We never use your information for advertising targeting on other websites.

4. Cookies & Tracking

Our website uses cookies — small text files stored on your device — to improve your experience. Here’s what we use:

To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on.

To manage or delete cookies, go to your browser settings. Most browsers allow you to refuse or delete cookies. Note that disabling cookies may affect some website functionality.

5. Third-Party Services

We use the following third-party services that may collect data about your visit:

6. Affiliate Links

GrayTechGuide.com participates in affiliate programs, including the Amazon Associates Program. This means we earn a small commission when you click a link and make a purchase — at no extra cost to you.

Affiliate links are clearly disclosed at the top of every article that contains them. Our editorial opinions are never influenced by affiliate relationships. We recommend products we would genuinely recommend to our own family members.

For full details, see our Affiliate Disclosure page.

7. Your Rights (CCPA & GDPR)

For California residents (CCPA)

Under the California Consumer Privacy Act, you have the right to:

• Know what personal information we collect about you
• Request deletion of your personal information
• Opt out of the sale of your personal information (we do not sell your data)
• Non-discrimination for exercising your privacy rights

For EU/UK residents (GDPR)

Under the General Data Protection Regulation, you have the right to:

• Access — request a copy of the data we hold about you
• Rectification — request correction of inaccurate data
• Erasure — request deletion of your data (“right to be forgotten”)
• Portability — request your data in a machine-readable format
• Object — object to processing of your data
• Withdraw consent — unsubscribe from our newsletter at any time

To exercise any of these rights, contact us via our Contact page. We will respond within 30 days.

8. Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, or destruction. These include:

• SSL encryption on all pages (HTTPS)
• Limited access to personal data — only site administrators can access it
• Regular security updates to our WordPress installation
• Secure, password-protected hosting environment

However, no method of internet transmission is 100% secure. We cannot guarantee absolute security of your data.

9. Children’s Privacy

GrayTechGuide.com is designed for adults — specifically seniors aged 65+ and their adult caregivers. We do not knowingly collect personal information from children under the age of 13.

If you believe a child has provided us with personal information, please contact us immediately and we will delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make significant changes, we will update the “Last updated” date at the top of this page.

We encourage you to review this page periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us: